0 leads in 8 weeks. Then 33.

Two months of Meta ads with another agency brought in nothing. We rebuilt the funnel and ran it again.

One square, one enquiry. Same studio, same offer, same price.

What we found

35 ads were running at once.

Each bar is the data one ad collected in a month.

On under $1,000 a month, no single ad ever gathered enough data for Meta to tell which one worked. The account looked busy. It was learning nothing.

The ads also promised something the landing page didn't deliver.

It wasn't a creative problem or a budget problem. It was a structure problem.

What we changed

Which audience, which offer and which message won is the part you pay for.

Same suburb, same competitors, same month of the year. The budget barely moved. The campaign is still running.

If you're paying for Meta ads and can't tell what you're getting, the account usually explains itself in about ten minutes.